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Free Chipotle burrito at Chipotle Mexican Grill for Halloween - viral?

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Ok, Chipotle Mexican Grill offering a free Chipotle burrito is nice and great for Halloween. If you walk in with a costume, you get a free burrito. But how did this message, this keyword, go viral?

As I write this, it's the number 2 most searched Google Trend. I'm not kidding. The source city for this search was Minneapolis, MN, with five percent of total traffic.

But think about what that means.

It means that in some way Chipotle Mexican Grill was able to send press releases and activate a small number of blogs to push that result and then once it hits Google News, the other newssites will pick it up.

Of course, one has to have some kind of national event to be able to trigger such a search, as well as a national brand. Chipotle Mexican Grill qualifies here.

This is no small event folks. Anyone who pays attention to online marketing trends should look at this development. Because now, you're probably thinking "Shut up, Zennie, and just tell me where I can go to get a free burrito in my costume!"


In the Bay Area, there's no Oakland Chipotle Mexican Grill - and how many things do we want in Oakland, but still don't have? - but there's one in Berkeley on 1050 Gilman Street and a bunch in San Francisco and Walnut Creek. In Atlanta there's one in Buckhead and four more in the metro area. But since you may be partying in Buckhead, go over to 3424 Piedmont Rd NE.

But I really am impressed at the 21st Century Marketing effort. It's cheap, fast, and efficient. BRAVO!

But does it change the idea and face of what news is? Yes, and while we should be concerned, the answer is not to kill the approach but for news outlets to copy it.

Stay Tuned
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